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Best primers - October 2025

Last Updated - October 22, 2025

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Smashbox

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz

Smashbox

$34.00

More Details
Main highlights
- PRIMES SKIN: Helps makeup look better, longer
- IDEAL FOR ALL SKIN TYPES: Vegan and Cruelty-free
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
- 2025 Allure Best of Beauty Winner
$34.00
2

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 0.33 oz

Milk Makeup

$20.00

More Details
Main highlights
- Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
$20.00
3
Best Value

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f.

$9.90

$11.00
(9% Off)

More Details
Main highlights
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
$9.90
$11.00 (9% Off)
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

TFIT

TFIT Hydrate Vanish Art Primer - Moisturizing Makeup Primer, Dry & Sensitive Skin Friendly, Smooth Skin & Grip Makeup, 94% Essence-Infused, Korean Makeup, 1.01 FL.Oz

TFIT

$19.99

More Details
Main highlights
- Smooth Base without Stickiness: Lightweight and breathable formula creates a smooth, dewy base that prevents dryness, flaking, and caking for a fresh, natural finish.
- Low Irritation & Sensitive Skin Friendly: Dermatologically tested for hypoallergenic effect, this face primer has high-hydration and low- irritation. It is suitable for dry and sensitive skins
- Long-Lasting Hydration: TFIT primer for face before makeup instantly increases skin moisture by over 115%, leaving skin deeply hydrated and radiant with a healthy glow.
- Blurring Pores & Oil Control: This Korean moisturizer for makeup can minimize the appearances of pores, correct redness, and also tackle oil and makeup adhesion in one step.
- 2-in-1 Makeup & Skin Care: With 94% nutrient-rich essence, TFIT makeup primer helps you simplify the skincare routine before face makeup. It not only promote your beauty but also delivers lasting nourishment for your face while you make up.
$19.99
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Smashbox

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Instantly Smooths and Blurs Fine Lines and Pores | Vitamins A + E, 0.34 Fl Oz

Smashbox

$16.00

More Details
Main highlights
- PRIMES SKIN: Helps makeup look better, longer
- IDEAL FOR ALL SKIN TYPES: Vegan, Cruelty-free and Travel Size
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
$16.00

Best primers - October 2025

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 0.33 oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

TFIT Hydrate Vanish Art Primer - Moisturizing Makeup Primer, Dry & Sensitive Skin Friendly, Smooth Skin & Grip Makeup, 94% Essence-Infused, Korean Makeup, 1.01 FL.Oz

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Instantly Smooths and Blurs Fine Lines and Pores | Vitamins A + E, 0.34 Fl Oz

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